History

Since opening the doors in 2010, we've shaken' and stirred a few mean cocktails, learned out how to architecturally landscape a lawn, delivered frozen turkeys for Thanksgiving dinners, crafted the perfect Spanish paella, became friends with the city's mounted patrol police unit (very large four-legged animals), held many an umbrella for our VIP's at rain-soaked events, and can now do the best downward dog this side of the Mississippi. To say we've done a lot with a diverse group of clientele is an understatement. Expanding our services to various industries allows us to make connections across the board. 

We've helped clients of all shapes and sizes find success. Success by creating relationships with new people and businesses, success with editorial coverage and success with creating a well-thought-out business and communications plan. Our staff is vivid, imaginative, skilled, quirky and very knowledgable. What makes a creative business thrive is the passion that drives it and our passion is our clients - watching YOU succeed is not only fun, but it's personally rewarding. 

Leadership

 
Jenny Kincaid Julian
 

Owner

Jenny Kincaid Julian

Jenny is a fierce competitor with more than 15 years experience working with a range of clients and their many needs. Her vast career in public relations and targeted media relations, sales, marketing, advertising, corporate communications, brand development, community outreach and social networking has garnered her strategic partnerships with businesses throughout the Midwest. Jenny is a high-level media relations professional who has been able to turn social networking into a viable business model directly impacting the clients bottom line. Reflecting on her business acumen, she was named one of KC Business Magazine’s Rising Stars 2012. Recently she was a Kansas City Business Journal "Women Who Mean Business" and a "2017 NextGen" nominee. Jenny was also identified as one of the Top 10 Public Relations Professionals to follow in 2017 by Gini Dietrich, founder and CEO of Arment Dietrich, and author of Spin Sucks, the #1 PR blog in the world. 

Jenny’s personal experience in business ownership (before launching Socialworx PR in 2010, she opened a women’s boutique in 2003) provides her a unique perspective for her clients’ success. Jenny is also heavily involved with several not-for-profit organizations throughout the Kansas City area. 

 

 

Senior Account Director

K.C. O'Rourke

Bringing her hit-the-ground running verve to SWPR, an intuitive grasp of brand strategy and a sixth-sense for business development, K.C. oversees each account managing media and social relations, partnerships and brand development.

In K.C.’s 15-year professional career, she’s been responsible for the development and implementation of public relations campaigns, managing strategic integrated marketing programs, crisis communications, event management, content creation, social and traditional media. Regionally, she’s helped manage public relations and marketing strategies for clients including Burns & McDonnell Healthcare and Research Facilities, InterContinental Hotel Kansas City at the Plaza and KU Athletics, yet nationally, she’s been instrumental with the got milk? mustache campaign, Campbell's Soup, SC Johnson, Unilever and the American Dietetic Association/ConAgra Foods Foundation Home Food Safety...It's in Your Hands consumer education program.