Knowledge

Tips for Your First Week in Public Relations

How much can you REALLY prepare for your first “big-kid” job? You can buy multiple business outfits, a shiny new planner and practice your job jargon in the mirror. No matter what career you step into, you’re no doubt going to feel lost your first couple weeks. I...

What PR is Not.

A few things you should  know What PR is NOT. It’s not advertising. We don’t do graphics or catchy jingles, but we can collaborate and art direct with the best of them. It’s not administrative or entry-level. You get what you pay for. At SWPR we hire...

Grow Home with Lead Bank

Members of our staff are currently engaged in our regular, periodic look at our mission statement. First question: do we know what our mission statement says? If we do, that’s good (and surprising.) I’ve come to recognize that most of our staff doesn’t...

Let’s Start Something New
Say Hello!