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Below The Fold: Company News and Industry Insights

 

The Evolution of Modern Day Public Relations

The Evolution of Modern Day Public Relations It seems like almost every month there is a new trend for PR and it doesn't look like it'll be slowing down anytime soon. While traditional public relations efforts have usually included mass emails, television, and unique...

Tips for Your First Week in Public Relations

How much can you REALLY prepare for your first “big-kid” job? You can buy multiple business outfits, a shiny new planner and practice your job jargon in the mirror, but no matter what career you step into, you will no doubt feel a little lost your first...

What is Social Relations?

What is Social relations? Social Relations. If you’ve never heard of it before, it’s because we’re the only ones doing it. It’s part community involvement, part networking and part connecting and introductions. With traditional public relations, we deal with the ebbs...

Public Relations Is Not What It Used To Be

What is public relations? It’s a question we get asked everyday. In fact, we sometimes secretly wonder if our parents really understand what it is we do. According to the Public Relations Society of America, “Public relations is a strategic communication...

Holiday Buying Guide: A Speech Pathologist Perspective

This is for ALL kids; apraxia of speech, autism, Game Play, Gift Giving, grandparents, Happy Kids, Holidays, literacy, Occupational therapist, occupational therapy, Parent Education, Parenting, Play, preschool, Sensory Play, speech therapist, speech...

What PR is Not.

A few things you should  know What PR is NOT. It’s not advertising. We don’t do graphics or catchy jingles, but we can collaborate and art direct with the best of them. It’s not administrative or entry-level. You get what you pay for. At SWPR we hire...

Newsjacking 101: What is it and how to do it?

Newsjacking became an industry buzzword in 2015, coined by David Meerman Scott. In short, it is the process of leveraging trending news to elevate your brand’s message. Great right? Your google alerts are set, you’re reading the business journals and...

Productivity Tools for Professionals On The Go

What’s the one thing every busy professional wished they had more of? If you said time, you’d be right. With more than 3 million Americans now working from home at least half the time, being on-the-go all the time is the new norm. The reality is that we...

SquareOffs & Human Made: The building of a WordPress plugin

With our goal of spreading the SquareOffs content type around the world, we are pleased to announce the release of a plugin for the Wordpress content management platform. The plugin was developed in conjunction with our partners at Human Made, one of the...

Be More Productive Everyday With These Eight Tips!

My how things change!  I was reading an article I wrote seven years ago and I rolled my eyes at the naivety of myself.  I was pontificating about how to get things done and be more productive.  And while some things haven’t changed (I still write at 5...

Hiring Trends 2018: What’s Ahead for Enterprise Businesses?

Every workday is a high-wire act, as you deftly balance looming deadlines, shifting priorities and end of quarter goals—all of which leaves just enough time to keep your team on target and your talent pipeline stocked. Kudos! But wait – the New Year is...

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