by | May 22, 2018 | Media Relations, Public Relations
A few things you should know What PR is NOT. It’s not advertising. We don’t do graphics or catchy jingles, but we can collaborate and art direct with the best of them. It’s not administrative or entry-level. You get what you pay for. At SWPR we hire senior level...
by | Apr 30, 2018 | Public Relations, Social Media
Newsjacking became an industry buzzword in 2015, coined by David Meerman Scott. In short, it is the process of leveraging trending news to elevate your brand’s message. Great right? Your google alerts are set, you’re reading the business journals and trades, keeping...
by | Mar 13, 2018 | Media Relations, Public Relations, Social Media
Raised on a farm near Weston, Kincaid is proud of the five generations in her family that contributed to what used to be one of the biggest tobacco markets west of the Mississippi. “We worked after school, on weekends, and through the summer. We also had part-time...
by | Mar 6, 2018 | Productivity, Public Relations
What’s the one thing every busy professional wished they had more of? If you said time, you’d be right. With more than 3 million Americans now working from home at least half the time, being on-the-go all the time is the new norm. The reality is that we all wish we...
by | Feb 21, 2018 | Media Relations, Public Relations
With our goal of spreading the SquareOffs content type around the world, we are pleased to announce the release of a plugin for the WordPress content management platform. The plugin was developed in conjunction with our partners at Human Made, one of the world’s...
by | Feb 21, 2018 | Productivity, Public Relations
My how things change! I was reading an article I wrote seven years ago and I rolled my eyes at the naivety of myself. I was pontificating about how to get things done and be more productive. And while some things haven’t changed (I still write at 5 a.m., for...
